New situations require new skills and new strategies. You, as a professional or business owner, need to be able to unlearn and learn within a short period of time. Either way, the tips I share here are all applicable and hopefully be impactful to your life.

Tip 1: Sign up to some mini online courses from only seasoned experts with proven track record. Not all courses are valuable. There are platforms offering peer-reviewed assessment from previous participants at an affordable cost with the most up-to-date tactics and strategies for business and personal development. To access these, you can buy debit cards at local telco outlets without even a legit bank account.

The qualities of courses available online can be way more useful than what regular brick-and-mortar schools offer for a semester (Trust me).

Tip 2: Hire young interns. It will save you a huge amount of money. Students want to learn new skills.  They aspire to be coached. As an entrepreneur, I use these readily available dynamic local youth. There are so many activities that you teach and then delegate to these young folks. It allows you to focus on money-producing activities like building sales funnel, producing videos.

Tip 3: Diversify your products or services. You can mitigate risk by having a variety of income sources. It is now proven that depending on a single offering can be dangerous.

To do so, learn to build your business value ladder. It means you “ascend” with other and more valuable services or products to your existing clients. Here is a leading series of question to help you:

• Can you add complementary products or services? Do these new products/services help your customers speed up and automate your offer? If so, then they can be offered at a much higher price.
• Do you have suppliers who offer complementary services? If so, then approach them.
• Do you have in your networks people who have list of customers and with which you can partner to sell your products? If they can endorse you, it will cut years of market search.
• Change the environment when selling high-ticket products/services. Shift into in-person meeting after you introduce your products online.

Tip 4: Re-evaluate your sales funnel. Otherwise, build one if you do not have any.

To help you, first put in place your email list of former buyers, followers, or fans. You have to capture and nurture them through structured email sequences. List is a huge asset for any business. Learn how to convert through email and not just through social media. According to researchers, email has the highest ROI.

Second, create actionable lead magnet through quizzes, videos. There are tons of free contents you can learn from to acquire the skills you need most to pre-frame your dream buyers.  Lead magnet is one of them. Also sell through video/Facebook live. It allows you to connect with your audience and to demonstrate your expertise.

Third, improve your copywriting skills. To stand out from the competition, write compelling storytelling. Storytelling is the most effective way to capture attention. Either through your posting on social media, your sales copy, your lead magnet, or your email you need to build up that skill.

The 4 tips shared above have been instrumental to many entrepreneurs and professionals. Much of the concept or principles may be new to some of you but believe me they are critical to your professional or business continuity. Test and apply these tips. You will see that you will be able to navigate the ongoing uncertain covid or post-covid crisis with the right and disciplined foundations.