Josiane Randrianitovina: "The feminine power of resilience"

by Monday, 07 March 2022

A major operator in the textile and clothing sector in the Indian Ocean and over the international market, the Socota Group, directed by female leaders, is moving forward with resilience and keeps on meeting the requirements of major brands.

Mrs. Véronique Auger, the Chief Executive Officer, has won and upheld the trust of some major customers such as Orchestra, Camaieu, Marks & ​​Spencer, Woolworths, Truworths, Zara, GIII etc.

Mrs. Josiane RANDRIANITOVINA, the Chief Human Resources Officer, has strengthened the Socota family through the development of the Group's human capital. Many women have pursued and succeeded in their careers as well as their lives as women, wives and mothers.

In harmony with the special requirements provided by the local labor code in favor of pregnant and feeding mothers, their working hours are also facilitated in the company for their benefits. In average, they are of 25-35 years of age. The group provides a feeding room labeled “Amis des bébés” in its enclosure meaning “Friendly with Babies” where mothers can breastfeed their babies.

Out of 7,000 employees in Socota, 51% are women. 37% of the staff, department heads and managers are women which counts 200 out of 535.

Meritocracy is one of the management principles of the Socota Group, no discrimination of gender, nationality, culture or religion. Relying on women is part of the Socota group's recipe for success.

Women motivate their employees, are organized, rigorous and contribute greatly to the efficiency and success of the organization. As fully results-oriented and balanced, their empathy and their ability to mobilize have developed a sense of family belonging.

A training center “Talent Factory”, inaugurated in 2012, also managed by a woman, offers various trainings adapted to the requirements and skills for all departments. Everybody has access to the training and skills development.

After all, the digitalization is a field in the era where many women participate actively and are being leaders of several projects.

We are grateful for this equity concern which has driven the Chairman of the Socota Group, Mr. Salim ISMAIL and the CEO, Mrs. Véronique AUGER. Their positive view of granting opportunities for women to move up the professional ladder has opened up great opportunities for equitable careers for all. The feminine hint and strength have greatly contributed to the Group's capacity for resilience in this complex, difficult and uncertain context.

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