Challenging times are here and not ready to go. Today we are going through economic, social, and personal challenges as well as unprecedented upheavals in our lives and those of our loved ones.

What can be done concretely in these situations over which we have no control?

Haruki Murakami, a famous Japanese writer says:  "Pain is inevitable, suffering is optional."

We have no power over what happens to us, but we have total power over the way we deal with it, total power over what we tell ourselves about this challenge, and how we feel every day.

Let us take the example of Lana, a female entrepreneur hardly hit by the crisis. She runs a hotel in Nosy-Be, and her clientele made of 100% foreign tourists. Since the closure of Madagascar’s borders, she had no customers, yet she must pay her fixed costs.

She has two options:

• To decide to believe that the crisis will lead her business to bankruptcy, that her life is a total mess, that the situation will affect her family life and on his mindset. She can keep complaining and telling herself that what is happening is unfair because without the crisis, she would have done very well. She can keep thinking that she is falling down as a victim of the crisis which is bringing down many other national and global economic operators as well.

• OR to decide to believe that NOTHING is standing in her way but that everything is ON her way, that every situation makes us grow, that life is always at our service and that opportunities lie behind every challenge.

She can try to bypass the obstacles and find another path, to get up and bounce back.

Which of these two beliefs will serve more Lana to build the life she dreamed of?

She has the full responsibility to regain her power and increase her energy in the face of any situation. And it starts with taking care of her thoughts. She is the only one who can decide whether she will stick to a thought or let it go. Only her has the power to make it a belief or not.

This is crucial. Depending on her beliefs, she will feel emotions that will compel her to take actions (or else she will not do anything at all), and it goes without saying that her results will be the direct consequence of her actions.

We are all challenged by the situation related to the COVID-19 in our lives, each at different levels.

Professionally some people are unable to continue their activity. They are waiting for the bad times to pass or to get better. But do we know certainly when this crisis will end? What do we know about the consequences and scope of this crisis over the years or decades to come?

Should we wait?

No way!  Your life is now, and every minute is precious.

To act on the growth of a company, it is essential to act on the personal growth of its leader. I sincerely believe that when one person works frustration-free, allows him/herself to shine, staying him/herself, then he/she lives a fulfilling life filled with more confidence, more freedom, more meaning, more wealth, and more abundance at all levels. In these special times, I invite business leaders to renew and re-invent themselves, to rethink their activities and maybe even their career. I invite them to set a plan B.

It is not about taking over a business model that is no longer appropriate to a reality or the near future. There are new business development models.

I call on Women entrepreneurs to change their paradigm. I admit that it is not always easy, and it comes at a price. It requires willpower, courage, effort and invites us to question what we considered to be our truths.

But how much does it cost to wait? Have you thought about the cost of inaction?

This is a very useful question to trigger the courage and resilience.

When they have the desire to take charge of their business and their life again, what I can do is share with women entrepreneurs some business and mindset strategies to build a growing business despite the crisis. A company that will eventually be automated and will generate money without them having to devote all their time to it. For them to create a system that allows them to find the perfect balance between their ambitious careers and everything that matters in their lives. With a wide range of renowned and specialized coaches, we strive for women entrepreneurs to achieve their professional and personal goals through the ATHENA training.

This requires serious introspection. It requires to discover one’s genius zone, whether it is apparent, buried or repressed.

When Women allow themselves to reveal their genius zone, they do not give it up, then we accompany them by giving them totally innovative tools to not only get out of the crisis situation, but also build a business that is at their service (and not the other way around!), a business that makes sense and generates impact on a larger scale, a business that lives up to their ambitions and talent, a business that suits them and that they will find pleasant to lead with all their heart.

I have heard bankruptcies, significant loss of income, depression, I have even heard domestic violence related to toughest tensions.

In fact, the answer does not necessarily lie in reading or analyzing the existing situation but in each of the interlocutors I have. The answer is in each of the women entrepreneurs we accompany through ATHENA business and mindset training because I lead them to ask themselves questions that are relevant to the challenges that lie ahead. These questions are sometimes difficult and challenging, but they aim to open the field of possibilities, to allow them to discover what their Light is to them and to teach them to put this Light Power at the service of their lives.

How?

Through

1. proven business strategies, but unknown of classic companies, and
2. a 360-degree framework for each client to acquire an unstoppable mindset. (Yes, mindset makes 80% of our success!)

But there is an old saying: that is the parallelism between the actions and the result.

I clearly tell my clients: "With no magic wand, you can continue to complain and hope that life returns to normal, so I can do nothing for you despite all my willingness to train you. Or you can decide to be in charge of changing the game, and I would be honored to serve you and accompany you to your success in your professional project and in each area of your life.

 Strategies keep changing and I am happy to share them with you but there is no miracle, not yesterday, today, or tomorrow. No action, no result: that principle is timeless and will never change. Take new actions to get new results and no longer act on who you were in the past, act and make decisions based on who you aspire to be, embody the You of the Future today, now!”